Dear Winning Woman,
Welcome to She Wins Society! As we embark on this new journey together, I wanted to take a moment to share a little bit about how we got here and what you can expect moving forward. If you’ve been following me for some time, you know that I’ve been passionate about empowering and uniting women for the past 5 years. I built a very successful brand named Women by Choice, and through that brand found my purpose, discovered new talents, evolved into a stronger woman, made great connections, hosted phenomenal events, received extraordinary opportunities, and created genuine bonds with an amazing community of women. I am extremely grateful for all who have shown me love and support to fulfill my purpose and manifest my visions over the years. It has been an awesome ride.
Although I worked tirelessly and sacrificed a lot to build and grow Women by Choice, the decision to re-brand to She Wins Society was not a difficult one. I fully accept that with growth comes change and I have always been the type of woman to move with more faith than fear. I also began this year with a commitment to surrender to God’s will, so once the vision for She Wins Society came to me so clearly, I had no choice but to be obedient. From the very beginning, I have been purpose-driven and have been extremely blessed because of it. Having made it this far, overcoming so many challenges along the way, I had to trust that releasing Women by Choice would make room for something much better and greater. As I was designing the logo, building this website, creating new products, and watching everything come together so beautifully, I became even more certain that I made the right decision.
One thing I’ve always said is that we are never stuck. We can always make the choice to step out of our comfort zone, improve ourselves, and strive for greater. I am proud to say that I practice what I preach. Although Women by Choice was steadily growing in several areas, my passion for the brand was decreasing. I knew that the name Women by Choice was confusing for many and honestly, I didn’t like it anymore. It was getting more difficult to continue putting time and energy into something that I was no longer in love with. I’ve never been the type to stay in places just because they are familiar or settle for circumstances that I have the power to change. Although I was still very passionate about empowering women to win, my mind and message had shifted because I have learned and experienced so much over the past 5 years. The name She Wins Society is an indication of my growth, a more accurate representation of my message to the women of the world, and felt perfectly aligned with my spirit when it came to me. However, it didn’t come out of thin air. It'’s been there all along. In 2015, I started an Instagram page named @she.wins. I can’t remember how that name came to me. At the time, I thought that I was just creating another page to highlight and inspire women because that’s what I truly love to do, but eventually it became a platform for female entrepreneurs to share and receive support for their products and services. In 2017, I published a well-loved book entitled She Wins: The Ultimate Guide for Women to Gain a Winning Mindset and Lead a Winning Lifestyle. Looking back, I can see that “She Wins” has been part of my journey for the past 4 years so founding She Wins Society is a full circle moment for me and makes me feel like I’m exactly where I’m supposed to be. I am really excited to share this new vision and community with you.
The mission for Women by Choice was to break down barriers and bring women together. We did do that for hundreds of women, but it was hard. I mean, hard. And while encouraging women to show one another more compassion, love, and support is still very important to me and will always be part of my mission, I have realized that before women can truly support one another, we must first get our minds right, confidence up, finances in order, and health together. What I know for sure is that happy, healthy, confident, and financially stable women don’t struggle with supporting other women. It’s those who are experiencing lack and living in a deficit that suffer most with insecurity, jealousy, and envy. This is why I started saying “When Women Support Women, We ALL Win” some years ago because I understand that as long as some of us are losing, we will all feel the affects of that.
The mission of She Wins Society is to create a culture of women who truly love themselves and their lives so that they can be better contributors to their families and communities. Before we can truly love others, we must first love ourselves. She Wins Society is here to empower you to be proud of the woman staring back at you in the mirror and help you go to sleep every night knowing that you gave life all you’ve got. Through online courses, coaching, events, retreats, and a supportive community of women, we will provide you with empowering experiences that will elevate your mind, boost your confidence, broaden your horizons, enhance your health, improve your finances, and assist you to evolve into the best version of yourself. No excuses or settling for less will be accepted here because we already know what you have the potential to achieve if you are willing to do the work. We already know that you have the power to win. We are going to encourage, push, and empower you to tap into the winner within and create your best possible life. You deserve it and you can do it. If you’re ready, let’s go! I look forward to working and winning with you!
With so much love,
Andromeda Raheem, Founder